YOKOHAMA

Business Analyst - Product Management

Yokohama Off-Highway Tires (YOHT) is part of the Japanese company Yokohama Rubber Company (YRC). I worked as a Business Analyst within the Product Management Division at YOHT, reporting to the VP of Product Management who oversaw global segments such as Construction, Forklift, Lawn & Garden, as well as the overall market for LATAM and MEA regions.

Key Responsibilities:

1. Business Analysis: Conducting financial analysis of categories, products, segments, and customers to assess revenue, EBITDA, identify gaps and trends, and formulate action plans.
2. New Product Launch: Tracking New Product Requests (NPRs), comparing projected sales against actuals, performing gap and root cause analyses, and developing action plans.
3. Forecasting: Analyzing sales plans and the product launch pipeline to prepare demand forecasts for the supply chain across regions, segments, brands, and products.
4. Mergers & Acquisitions: Researching target companies for acquisition, profiling products, analyzing profitability,

Highlights:

1. Marketing Analysis for different product segments, identifying the gaps and proposing the NPRs at the market level resulting in XX New Product Request in 2023 contributing to $ XX Mn.
2. Created plans to merge related products into one, streamlined many products, which led to reduction in the development costs by XX%.
3. Built long-term business relationships with clients, deliver consultations on services based on customer needs, and close over $XXX K in annual revenue.
4. Created and maintained product performance dashboards, providing real-time data to stakeholders, enabling data-driven decision-making and increasing product launch efficiency by XX%.

Skills:-

• Business Insights

• Product Management

• Planning, Budgeting & Forecasting

• Consumer Segmentation & Targeting

• Corporate Strategy

• New Business Development

CEAT Specialty

Assistant Manager - Customer Quality & Insights

CEAT Specialty, a division of CEAT Limited and part of the RPG Group, was my professional home from 2017 to 2022. I started as an Executive and was promoted to Assistant Manager in 2020.

Key Responsibilities:

1. Customer Quality & Insights : Handled Indian and export markets (USA, Europe, LATAM), customer service, warranty claims, customer onboarding, and new product launches.
2. Key Account Management : Managed 14 OEMs, including JCB, TATA, Mahindra, and TAFE, conducting monthly connects, field visits, and overseeing supplier ratings.
3. Digital Transformation : Led the digitalization of sales and claims processes, performed daily claim and sales analysis, developed MD dashboards, and implemented Salesforce CRM for export customers.
4. MIS : Prepared monthly MIS reports covering overall sales and claims, coordinated monthly connects with plants (Bhandup, Nashik, Ambernath, and outsourcing units), and created action plans for product issues.
5. Product Development : Tracked new products, arranged claims for tire study and analysis, conducted primary and secondary research for new market entries.

Key Achievements:

- Led comprehensive market research and competitor analysis, identifying trends and customer preferences, resulting in the successful launch of two new product lines, contributing $XX K in annual revenue.
- Leveraged data analytics to streamline the customer complaint process, reducing average resolution time by XX% and improving customer satisfaction by XX points on the NPS scale.
- Spearheaded the digital transformation of claim and sales tracking, automated MIS preparation, and daily sales monitoring using SAP scripting and Power BI dashboards, saving 2 man-hours daily through automated claim dumps.

Skills:-

• Consumer Insights

• Digital Transformation

• Key Account Management

• Operations

• Supply Chain Management

Interested? Let’s get in touch.